When is Black Friday? Well, dear shoppers, it’s traditionally the day after Thanksgiving, and marks the informal start of the holiday Christmas shopping season

It’s when frenetic and very determined consumers attack one another over deeply discounted Black Friday TV deals or Black Friday toy deals or Apple watch Black Friday deals. You know of what we speak. And much as we might be ashamed to admit it, we too feel the adrenaline buzz when we spot a Roomba Black Friday sale, or a PS4 Black Friday steal. We are, after all, only human.

But why wait? The best Black Friday deals really start way, way, early. As in, now. Without further ado, here are some standout sales and deals that you can score now. Minus the aggressive crowds, or pre-dawn wakeup times.
Black Friday Baby Deals Baby Trend Expedition Jogger Travel System
If you want a top-rated jogging stroller, get this set, down from $200.
Buy Now $119.99
This baby jogging stroller includes a car seat for infant 5-30 pounds. The stroller itself features a lockable front swivel wheel for jogging. The handle is extra wide, ergonomically shaped and foam padded. The stroller can accommodate children up to 50 pounds and 42 inches tall.
JOOVY Nook High Chair
The beloved Joovy high chair is normally $120.
Buy Now $85.24
This high chair, which accommodates kids up to 50 pounds, has a removable swing open tray with four adjustable positions, and a compact, one-hand, standing fold with carry handle. 
Graco EveryWay Soother Baby Swing
This Graco baby swing is normally $200. It's loaded with options, giving you eight ways to swing.
Buy Now $159.99
This is your baby’s personal massage chair, giving you eight ways to swing. You can bounce, move it in a circle, zig-zag, sway, and do a figure eight. The swing has a multi-direction seat that lets your baby enjoy either side-to-side or front-to-back swinging. And it doubles as a removable baby rocker. The max weight limit is 25 pounds. 
4moms mamaRoo 4 Baby Swing
This Bluetooth-enabled baby swing by 4moms is normally $250 and lets you choose between five motions and speeds.
Buy Now $219.00
You connect this to your music player and instead of listening to one of the swing’s four sounds, choose your own. Because the swing is Bluetooth-enabled, you can control the motion, sound, speed and volume from your device. This swing is best for newborns up to babies aged six months.
Fisher-Price Sweet Snugapuppy Dreams Cradle 'n Swing
The Fisher-Price baby swing is regularly $160 and has six swing speeds, plus 16 soothing songs and sounds.
Buy Now $106.92
With this baby swing, you choose from a variety of soothing options to find the calming combination that works best for your baby. It plugs into a wall, thereby eliminating the need for batteries. And it has a mirrored dome to keep your baby engaged. The max weight limit is 25 pounds.
BABYBJÖRN Bouncer Bliss
Normally $240, this is the gold standard in baby bouncers.
Buy Now $199.99
This gorgeous baby bouncer has four positions, for rest and play, and folds flat for storage or transporting. Its natural bouncing movements means you don’t need batteries or plugs. It’s suitable for newborns, up to kids aged two. 
Skip Hop Explore & More Baby Jumperr
We love Skip Hop's baby gear, including this $130 bouncer. It's basically a Garmin for your infant.
Buy Now $93.99
Ideal for babies four months and up, this bouncer has a counter to track your baby’s jumps, plays music, has flashing lights, and a 360-degree rotating seat. Plus it has clip-on, movable toys that parents can switch out.
Black Friday Toy Deals LEGO Friends Friendship House
What's better than a dollhouse? A LEGO Friends Friendship House your kids can build themselves—that's also way less than $70.
Buy Now $55.99
The idea behind this four-story LEGO abode is that it’s a converted fire station, which means it comes with fun extras like a pole, working pulley system and garage. The LEGO friends can live their best lives thanks to the juice bar, hot tub, slide and friendship tree (it includes swings, of course). It’s designed for kids ages 6 to 12, and also comes with three doll mini figures, a dog and a hamster with his own wheel.
LEGO Fantastic Beasts: The Crimes of Grindelwald
Harry Potter fans will dig this magical Lego set, which is normally $20.
Buy Now $13.99
If your kids love J.K. Rowlings’ Fantastic Beasts movies, they’ll enjoy replicating one of the most dramatic scenes in bricks: The airborne escape of the dark wizard Gellert Grindelwald. The kit comes with two figures, Grindelwald and Seraphina, as well as a winged Thestral. Some Harry Potter fans also report that this carriage works well as an add-on to the LEGO Hogwarts set.
LEGO Star Wars Solo: A Star Wars Story Kessel Run Millennium Falcon
Elaborate sets like the Millennium Falcon don't come cheap, so grab this one while it's down from $170.
Buy Now $133.42
Designed for children ages 9 to 14, this ship is based on the movie Solo, and comes with more than 1,000 pieces—perfect for those polar-vortex vacation days when you’re stuck inside. The cast of mini figures includes Han Solo, Chewbacca, Qi’ra, Lando Calrissian and Quay Tolsite,  as well as a Kessel Operations droid and a DD-BD droid. Spring-loaded shooters and a detachable escape craft are just a few of the realistic accessories, and the interior area has an espresso machine and Dejarik hologram table to take imaginative play to cinematic new levels.
Melissa & Doug Freestanding Wooden Fresh Mart Grocery Store
Speaking of the beloved Melissa & Doug grocery store, this market is normally a cool $200.
Buy Now $179.99
To bring imaginative play to delicious new levels, the set, aimed at kids three and up, comes with a hand-cranked conveyor belt, bagging area, card swipe machine, beeping scanner and cash drawer.
Melissa & Doug Deluxe Band Set With Wooden Musical Instruments and Storage Case
Musical toys are integral to child development, and this band in a box set is normally $50.
Buy Now $39.99
Yes, this set is loud. It’s meant to be, as kids explore their musical side with 17 instruments, including a recorder, kazoo, harmonica, jingle stick, xylophone, and castanets.
Melissa & Doug Fire Chief Role Play Costume
Melissa & Doug's costumes are incredibly detailed and well-made, and now, you get this firefighter ensemble for less than $30.
Buy Now $24.99
Hey, it’s almost Halloween, so score this firefighter set, which includes a jacket, helmet, badge, fire extinguisher, bullhorn, and reusable name tag.
Melissa & Doug Deluxe Wooden Standing Art Easel
Normally $80, you can score this arts-and-crafts essential for about $18 off the regular price.
Buy Now $68.99
This good-looking easel supports whatever medium your kids are feeling on a given day. There’s a dry-erase board, chalkboard, paper-roll holder with a child-safe paper cutter. It also comes with plastic trays for paint and clips to keep the current masterpiece securely attached.
Melissa & Doug Hi-Rise Wooden Dollhouse and Furniture Set
If you've got space to squirrel it away, snap up this incredible doll domicile before the holidays: It's normally $150.
Buy Now $114.99
The open-side design means every kid who’s playing gets access, which helps cut down on squabbling. The six-room house comes with 15 pieces of furniture, and also has an elevator and a garage.
Melissa & Doug Wooden Project Solid Wood Workbench
This gorgeous workbench, made of solid wood, is regularly $100.
Buy Now $77.99
The workbench comes with a functioning vise, tool rack, wooden tool set and hardware. There’s also a manual that parents can use to help their kids build different things (the projects have an Erector-set vibe). It can also double as a desk or art table, giving you more bang for your buck.
Melissa & Doug Star Diner Restaurant
Every kid loves a great play kitchen, and this stellar one is normally $200.
Buy Now $127.99
The kitchen has a large oven, realistic-looking burners and a two-shelf refrigerator, along with a (pretend!) drink dispenser and milkshake mixer. On the restaurant side, kids will find a booth and a jukebox with a coin slot (drop the included coin in, and it shows up in the kitchen—rinse and repeat). Other fun details include a spinning cake plate and pass-through window, but note that food items and other accessories must be bought separately.
Melissa & Doug Take-Along Folding Wild Safari Play Mat
Of course the brand makes play mats, and of course they're great. And this one is normally $25.
Buy Now $20.99
This baby play mat is fully portable, has a non-skid backing, and comes with nine soft safari animals.
Instant Pot Black Friday Deals Instant Pot DUO60 6 Qt
The six quart Instant Pot was $99.95 but is now $79.99. Best price ever for the perfect dinner companion, which makes enough food for six people.
Buy Now $79.00
You know the Instant Pot. You love the Instant Pot. And you need this six-quart Instant Pot, which also serves as an electric pressure cooker, rice cooker, slow cooker, yogurt maker, steamer, food warmer, and sauté powerhouse. It’s seven gadgets in one. And it’s at a price that’ll whet your appetite.
Instant Pot Ultra 6 Qt
The Instant Pot Ultra is down from $149.95 to $83.77, and you can even use it to sterilize bottles or make a cake.
Buy Now $104.97
This bad boy replaces 10 kitchen, because it’s a pressure cooker, slow cooker, rice/porridge cooker, yogurt maker, cake maker, egg cooker, saute/searing machine, steamer, warmer, and sterilizer. Boom. What else ya go?
Apple Black Friday Deals Apple AirPods with Wireless Charging Case
Normally $199, this is pretty much the lowest price we've seen on the Apple AirPods.
Buy Now $169.00
It’s like they’re begging you to buy them. The Apple AirPods have the new H1 headphone chip that delivers faster wireless connection to your devices, and you just double-tap to play or skip forward.
Apple Watch Series 4
What an Apple watch deal! Normally, this baby costs $429.
Buy Now $379.00
This Apple watch packs a ton into a sleek package. You get a barometric altimeter, an optical heart sensor, an electrical heart sensor, an ambient light sensor, plus an LTPO OLED retina display. Score.

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